NEXT TRAIL HERO - SAND HOLLOW STATE PARK SEPT 30 - OCT 5
NEXT TRAIL HERO - SAND HOLLOW STATE PARK SEPT 30 - OCT 5
Trail Hero Specific Total Media Reach from Jan. 1 to Oct. 20, 2023: 397M
Largest Day of the event: ThursdayUsing the combination of BLM, State Park, Trail Hero Registered trail riders and Music Fest Attendees…
Monday Est: 13,000
Tuesday Est: 17,000
Wednesday Est: 20,000
Thursday Est: 26,000
Friday Est: 25,000
Saturday Est: 23,000
States: 49 Excluding AK
Top 5 States:
California 13%
Utah 10%
Colorado 10%
Texas 9%
Nevada 7%
Countries: 11
U.S., Mexico, Canada, Israel, Japan, China, Guam, Germany, Netherlands, Spain, Brazil
Average number of days in Southern Utah: 5
Average number of days at Trail Hero: 6
Many people come the week leading up to and the week after the event as well.
Est. Daily Spend: $610 (Fuel, Housing, Food, Parts, Supplies)
Trail Hero Music Fest Labor, Operations, Infrastructure Spend: $300K
Trail Hero Motorsports Labor, Operations, Infrastructure Spend: $430K
55% Male, 45% Female - Music Fest
64% Male, 36% Female - Trail Reg
Household Income Average: $185K
Average amount invested into Vehicle: $87K
Retention Rate of all participants: 92%
Plan to Visit in the future: 95%
Tickets sold: 3440
Total Tickets: 11,500
Total amount of Veterans in attendance: 6,752
Total Attendance Thursday: est. 15,000
Total Attendance Friday: est. 9,000
Total Attendance Saturday: est. 16,500
Capacity: 16,000
State Park Entries during Music Fest Hours (3pm-11pm, Thurs-Sat): 42,000
Total Registered Participants (Vehicles): 6002
Average people per Registered Vehicle: 3.2
BLM Total Estimated Attendance in Vehicles on BLM Land: 26K
Total Companies: 158
Average People per company in attendance: 7.5
Total Competitors: 86
Average people per Team: 6.7
Total Number of Volunteers: 347
Total Media Outlets: 121
Total Amount of Value in all Companies in attendance (Except 1): $1.1B
Monster Energy Valuation in 2023: 52.16B
Total Amount of Value in Competition Vehicles: 7.610M
Total amount of Value in Registered Off-Road Vehicles: $523,044,000 (Not including Tow rigs, Trailers, Motorhomes, etc)
Trail Hero 2022
All media around Trail Hero in 2022
Over the course of six days between Oct 3rd-Oct 8th
Over the course of six days between Oct 3rd-Oct 8th
Passes and Trail Riders
Tire Companies in Attendance (all) 11
Armor/Bumper Companies in Attendance 14
Suspension Companies in Attendance 18
From Trail Hero, Partners, Sponsors, & Attendees
From Trail Hero, Partners, Sponsors, & Attendees
From Trail Hero, Partners, Sponsors, & Attendees
Trail Hero 2022
Top States: UT, TX, CA, CO, FL
Trail Hero 2022
Inside and Outside the Park
Trail Hero 2022
Trail Hero 2022
Trail Hero 2022
Trail Hero 2022
Trail Hero 2022
Over five days